LiveChat

VS

Mailchimp

Business & Productivity Comparison

LiveChat vs Mailchimp: Side-by-Side Comparison

LiveChat
Mailchimp
Rating
★★★★★★★★★★
4.6/5
★★★★★★★★★★
4.4/5
Free Tier
No
Yes
Trial Days
14-day trial
None
Pricing
Starter at $20/agent/month. Team at $41/agent/month. Business at $59/agent/month (annual).
Free plan available (500 contacts, 1,000 emails/month). Essentials at $13/month. Standard at $20/month (annual).
Company
LiveChat Software
Intuit
Founded
2002
2001
Best For
E-commerce businesses converting website visitors through live chat with in-conversation product selling
New businesses starting email marketing who want the most supported and documented platform

Pros & Cons

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LiveChat

Eye-catcher animations and targeted messages engage visitors before they ask questions
Supervisor can monitor agent conversations in real-time for QA purposes
Product cards display items in chat for conversational e-commerce selling
Integration with 200+ apps connects chat data to the rest of the tech stack
Pricing starts at $20/agent/month making it costly for large support teams
Advanced features like chatbots require ChatBot product as separate add-on

Mailchimp

Largest email marketing platform with the most learning resources available
AI content optimizer suggests subject line and copy improvements based on data
Customer Journey builder visualizes and automates multichannel campaign flows
Free tier supports 500 contacts and 1,000 monthly sends for new businesses
Pricing scales aggressively with list size, becoming expensive after 10,000 contacts
Deliverability rates lower than specialist deliverability-focused platforms like ActiveCampaign

Use Case Analysis

Which is better for Crm?

Both LiveChat and Mailchimp support Crm workflows. LiveChat has a slight edge with a 4.6 rating and Product card feature enables in-chat e-commerce selling making chat a revenue channel. If Crm is your primary use case, LiveChat is the safer pick.

Which is better for Automation?

Both LiveChat and Mailchimp support Automation workflows. LiveChat has a slight edge with a 4.6 rating and Product card feature enables in-chat e-commerce selling making chat a revenue channel. If Automation is your primary use case, LiveChat is the safer pick.

Which is better for Email Marketing?

Both LiveChat and Mailchimp support Email Marketing workflows. LiveChat has a slight edge with a 4.6 rating and Product card feature enables in-chat e-commerce selling making chat a revenue channel. If Email Marketing is your primary use case, LiveChat is the safer pick.

Verdict

LiveChat edges out Mailchimp with a 4.6 vs 4.4 rating. LiveChat's main advantage: Product card feature enables in-chat e-commerce selling making chat a revenue channel. That said, Mailchimp may still be the better choice if New businesses starting email marketing who want the most supported and documented platform.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try LiveChat Free Try Mailchimp Free

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