Loomly

VS

Tailwind

Social Media Management Comparison

Loomly vs Tailwind: Side-by-Side Comparison

Loomly
Tailwind
Rating
★★★★★★★★★★
4.5/5
★★★★★★★★★★
4.3/5
Free Tier
No
Yes
Trial Days
15-day trial
None
Pricing
Base at $42/month. Standard at $80/month. Advanced at $175/month (annual). Free trial.
Free plan available (20 posts/month). Pro at $14.99/month. Advanced at $24.99/month (annual).
Company
Loomly
Tailwind
Founded
2015
2011
Best For
Social media agencies collaborating with clients on content approval workflows
Pinterest-focused e-commerce brands and lifestyle bloggers driving traffic through visual content

Pros & Cons

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Loomly

Post Ideas feature surfaces trending content and holiday inspiration daily
Approval workflow with comment threads for client collaboration
Supports all major networks plus Google Business Profile
Ad management integration for boosting top-performing posts
Less powerful analytics compared to Sprout Social
Mobile app lags behind the desktop experience

Tailwind

SmartSchedule automatically picks optimal posting times for maximum reach
Tailwind Tribes community enables co-marketing with similar creators
Pinterest and Instagram focus with deep board management features
Ghostwriter AI generates captions and pin descriptions in seconds
Limited to Pinterest and Instagram, not a multi-network solution
Less useful if Pinterest is not part of your marketing strategy

Use Case Analysis

Which is better for Social Scheduling?

Both Loomly and Tailwind support Social Scheduling workflows. Loomly has a slight edge with a 4.5 rating and Built-in content inspiration engine combined with client-friendly approval workflows. If Social Scheduling is your primary use case, Loomly is the safer pick.

Which is better for Social Analytics?

Both Loomly and Tailwind support Social Analytics workflows. Loomly has a slight edge with a 4.5 rating and Built-in content inspiration engine combined with client-friendly approval workflows. If Social Analytics is your primary use case, Loomly is the safer pick.

Which is better for Automation?

Both Loomly and Tailwind support Automation workflows. Loomly has a slight edge with a 4.5 rating and Built-in content inspiration engine combined with client-friendly approval workflows. If Automation is your primary use case, Loomly is the safer pick.

Verdict

Loomly edges out Tailwind with a 4.5 vs 4.3 rating. Loomly's main advantage: Built-in content inspiration engine combined with client-friendly approval workflows. That said, Tailwind may still be the better choice if Pinterest-focused e-commerce brands and lifestyle bloggers driving traffic through visual content.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try Loomly Free Try Tailwind Free

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