Loomly

VS

Sprout Social

Social Media Management Comparison

Loomly vs Sprout Social: Side-by-Side Comparison

Loomly
Sprout Social
Rating
★★★★★★★★★★
4.5/5
★★★★★★★★★★
4.4/5
Free Tier
No
No
Trial Days
15-day trial
30-day trial
Pricing
Base at $42/month. Standard at $80/month. Advanced at $175/month (annual). Free trial.
Standard at $249/user/month. Professional at $399/user/month. Advanced at $499/user/month. Free trial.
Company
Loomly
Sprout Social
Founded
2015
2010
Best For
Social media agencies collaborating with clients on content approval workflows
Enterprise teams needing deep analytics and social listening at scale

Pros & Cons

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Loomly

Post Ideas feature surfaces trending content and holiday inspiration daily
Approval workflow with comment threads for client collaboration
Supports all major networks plus Google Business Profile
Ad management integration for boosting top-performing posts
Less powerful analytics compared to Sprout Social
Mobile app lags behind the desktop experience

Sprout Social

Best-in-class analytics with presentation-ready reports
Smart Inbox unifies all network conversations in one view
Social listening powered by machine learning sentiment analysis
CRM features link social interactions to customer records
One of the most expensive platforms starting at $249/user/month
Steep learning curve for new social media managers

Use Case Analysis

Which is better for Social Scheduling?

Both Loomly and Sprout Social support Social Scheduling workflows. Loomly has a slight edge with a 4.5 rating and Built-in content inspiration engine combined with client-friendly approval workflows. If Social Scheduling is your primary use case, Loomly is the safer pick.

Which is better for Team Collaboration?

Both Loomly and Sprout Social support Team Collaboration workflows. Loomly has a slight edge with a 4.5 rating and Built-in content inspiration engine combined with client-friendly approval workflows. If Team Collaboration is your primary use case, Loomly is the safer pick.

Which is better for Social Analytics?

Both Loomly and Sprout Social support Social Analytics workflows. Loomly has a slight edge with a 4.5 rating and Built-in content inspiration engine combined with client-friendly approval workflows. If Social Analytics is your primary use case, Loomly is the safer pick.

Verdict

Loomly edges out Sprout Social with a 4.5 vs 4.4 rating. Loomly's main advantage: Built-in content inspiration engine combined with client-friendly approval workflows. That said, Sprout Social may still be the better choice if Enterprise teams needing deep analytics and social listening at scale.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try Loomly Free Try Sprout Free

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