Loomly

VS

Publer

Social Media Management Comparison

Loomly vs Publer: Side-by-Side Comparison

Loomly
Publer
Rating
★★★★★★★★★★
4.5/5
★★★★★★★★★★
4.4/5
Free Tier
No
Yes
Trial Days
15-day trial
None
Pricing
Base at $42/month. Standard at $80/month. Advanced at $175/month (annual). Free trial.
Free plan available (3 accounts). Professional at $12/month. Business at $21/month (annual).
Company
Loomly
Publer
Founded
2015
2014
Best For
Social media agencies collaborating with clients on content approval workflows
Small businesses needing to post across many networks including local SEO channels

Pros & Cons

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Loomly

Post Ideas feature surfaces trending content and holiday inspiration daily
Approval workflow with comment threads for client collaboration
Supports all major networks plus Google Business Profile
Ad management integration for boosting top-performing posts
Less powerful analytics compared to Sprout Social
Mobile app lags behind the desktop experience

Publer

Supports 15+ networks including Google Business Profile and YouTube
AI content writer generates captions and hashtags instantly
Workspace feature supports multiple brands under one account
Affordable pricing with a generous free plan for starters
Smaller community and fewer integrations than market leaders
Analytics depth is limited at lower pricing tiers

Use Case Analysis

Which is better for Social Scheduling?

Both Loomly and Publer support Social Scheduling workflows. Loomly has a slight edge with a 4.5 rating and Built-in content inspiration engine combined with client-friendly approval workflows. If Social Scheduling is your primary use case, Loomly is the safer pick.

Which is better for Social Analytics?

Both Loomly and Publer support Social Analytics workflows. Loomly has a slight edge with a 4.5 rating and Built-in content inspiration engine combined with client-friendly approval workflows. If Social Analytics is your primary use case, Loomly is the safer pick.

Which is better for Automation?

Both Loomly and Publer support Automation workflows. Loomly has a slight edge with a 4.5 rating and Built-in content inspiration engine combined with client-friendly approval workflows. If Automation is your primary use case, Loomly is the safer pick.

Verdict

Loomly edges out Publer with a 4.5 vs 4.4 rating. Loomly's main advantage: Built-in content inspiration engine combined with client-friendly approval workflows. That said, Publer may still be the better choice if Small businesses needing to post across many networks including local SEO channels.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try Loomly Free Try Publer Free
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