FullStory

VS

Hotjar

Business & Productivity Comparison

FullStory vs Hotjar: Side-by-Side Comparison

FullStory
Hotjar
Rating
★★★★★★★★★★
4.5/5
★★★★★★★★★★
4.5/5
Free Tier
Yes
Yes
Trial Days
None
None
Pricing
Free plan available (1,000 sessions/month). Business plans from $0. Enterprise pricing on request.
Free plan available (35 daily sessions). Plus at $32/month. Business at $80/month (annual).
Company
FullStory
Hotjar
Founded
2012
2014
Best For
UX teams diagnosing conversion problems and frustration points from real user session replays
Conversion rate optimizers using visual behavior data to prioritize A/B test hypotheses

Pros & Cons

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FullStory

Session replay shows every mouse movement, click, and scroll of real user sessions
DX Data connects digital experience metrics to business revenue outcomes
Frustration signals automatically detect rage clicks and error interactions
Privacy controls redact PII from recordings for GDPR and CCPA compliance
Pricing is enterprise-focused and not publicly listed for comparison
Raw session volumes require filtering and segmentation to find actionable insights

Hotjar

Heatmaps visualize exactly where users click, move, and scroll on any page
Session recordings capture real user journeys for qualitative research insights
Surveys and feedback polls collect user sentiment at specific moments on the page
Highlights tool clips key moments from recordings for team sharing
Free plan limited to 35 daily sessions making it insufficient for analysis
No A/B testing functionality requires separate tool for experimentation

Use Case Analysis

Which is better for Data Analysis?

Both FullStory and Hotjar support Data Analysis workflows. FullStory has a slight edge with a 4.5 rating and Digital experience intelligence that automatically detects user frustration signals in real time. If Data Analysis is your primary use case, FullStory is the safer pick.

Which is better for Crm?

Both FullStory and Hotjar support Crm workflows. FullStory has a slight edge with a 4.5 rating and Digital experience intelligence that automatically detects user frustration signals in real time. If Crm is your primary use case, FullStory is the safer pick.

Which is better for Project Management?

Both FullStory and Hotjar support Project Management workflows. FullStory has a slight edge with a 4.5 rating and Digital experience intelligence that automatically detects user frustration signals in real time. If Project Management is your primary use case, FullStory is the safer pick.

Verdict

FullStory edges out Hotjar with a 4.5 vs 4.5 rating. FullStory's main advantage: Digital experience intelligence that automatically detects user frustration signals in real time. That said, Hotjar may still be the better choice if Conversion rate optimizers using visual behavior data to prioritize A/B test hypotheses.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try FullStory Free Try Hotjar Free
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