Hotjar
Free plan available (35 daily sessions). Plus at $32/month. Business at $80/month (annual).
Photo by Pavel Danilyuk on Pexels
What is Hotjar?
Hotjar, available at hotjar.com, is a behavior analytics and user feedback platform that helps product teams and marketers understand how users interact with their websites through heatmaps, scroll maps, session recordings, and in-app surveys. Hotjar's visual insights reveal where users click, how far they scroll, and where they drop off, while Feedback tools collect direct user sentiment. With a generous free plan and AI-powered summarization of session recordings, Hotjar remains the most accessible behavior analytics tool.
Visit https://www.hotjar.com to learn more or start your free trial.
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Key Features
- Click, move, and scroll heatmaps
- Session recording with filter and search
- On-site feedback widgets and surveys
- Funnel analysis and conversion tracking
- AI session summary generation
- Integration with Google Analytics and Segment
Getting Started with Hotjar
Here is how to start using Hotjar today, step by step.
- Visit the website - Go to https://www.hotjar.com and click the sign-up button.
- Create your account - You can sign up for the free tier without entering a credit card. This gives you access to the basic features right away.
- Explore the dashboard - Once you are in, take 5 minutes to look around. Most business tools have a tutorial or onboarding flow that shows you the basics.
- Try the core feature - Start with: Click, move, and scroll heatmaps. This is what most people use Hotjar for. Spend 10 minutes trying it out to get a feel for how it works.
- Check the limits - If you are on a free tier, check what limits apply so you know when it makes sense to upgrade.
Pro Tips for Hotjar
- Start with the free tier - The free tier is usually enough for personal use and small projects. Only upgrade when you hit a specific limit that blocks your work.
- Use keyboard shortcuts - Most business tools have keyboard shortcuts that speed up your workflow. Look for them in the settings or help menu.
- Check for integrations - Hotjar probably connects with tools you already use. Check the integrations page to set up time-saving automations.
- Watch tutorials - Search "Hotjar tutorial" on YouTube for walkthroughs from other users. Seeing how real people use the tool is the fastest way to learn.
- Compare before committing - Before you pay for a subscription, try 2-3 similar tools. Our business tools page makes it easy to compare ratings and features.
Frequently Asked Questions About Hotjar
Is Hotjar good for small teams?
Hotjar works for teams of all sizes. Many business tools offer free plans for small teams (usually up to 5-10 users), then charge per user as you grow. Check the pricing section above for Hotjar's team plans.
Does Hotjar integrate with other tools?
Most business productivity tools connect with popular apps like Slack, Google Workspace, and Microsoft 365. Many also work with Zapier or Make for custom automations. Check Hotjar's integrations page for the full list.
Can I switch from my current tool to Hotjar?
Most business tools offer data import features or migration guides. Before switching, export your data from your current tool and check that Hotjar can import it. Try the free tier first to make sure it fits your workflow before moving your whole team.
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