BuzzSumo

VS

Not Just Analytics

Social Media Management Comparison

BuzzSumo vs Not Just Analytics: Side-by-Side Comparison

BuzzSumo
Not Just Analytics
Rating
★★★★★★★★★★
4.5/5
★★★★★★★★★★
4/5
Free Tier
No
Yes
Trial Days
30-day trial
None
Pricing
Content Creation at $199/month. PR & Comms at $299/month. Suite at $499/month. Free trial.
Free basic access. Pro plans available starting from $29/month.
Company
BuzzSumo
Not Just Analytics
Founded
2013
2019
Best For
Content strategists researching what topics and formats perform best before creating content
Influencer marketers vetting creator accounts for fake followers before campaign investment

Pros & Cons

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BuzzSumo

Analyzes which content gets most shares on any domain or topic
Influencer search identifies most-shared authors in any niche instantly
Content alerts notify when competitors publish new high-performing articles
Backlink tracking shows who is linking to competitor content pieces
Expensive plans starting at $199/month for full feature access
Data is weighted toward English-language Western social platforms

Not Just Analytics

Free Instagram analytics with engagement rate benchmarks by follower tier
Audience quality score identifies fake or inactive followers in an account
Content analysis shows best performing post types and optimal posting times
Accessible without providing Instagram login credentials for security
Instagram-only with no analytics for other social platforms
Free tier limitations restrict depth of historical data analysis

Use Case Analysis

Which is better for Social Analytics?

Both BuzzSumo and Not Just Analytics support Social Analytics workflows. BuzzSumo has a slight edge with a 4.5 rating and Most shared content analysis revealing viral patterns and top influencers in any niche. If Social Analytics is your primary use case, BuzzSumo is the safer pick.

Which is better for Social Listening?

Both BuzzSumo and Not Just Analytics support Social Listening workflows. BuzzSumo has a slight edge with a 4.5 rating and Most shared content analysis revealing viral patterns and top influencers in any niche. If Social Listening is your primary use case, BuzzSumo is the safer pick.

Which is better for Influencer Marketing?

Both BuzzSumo and Not Just Analytics support Influencer Marketing workflows. BuzzSumo has a slight edge with a 4.5 rating and Most shared content analysis revealing viral patterns and top influencers in any niche. If Influencer Marketing is your primary use case, BuzzSumo is the safer pick.

Verdict

BuzzSumo edges out Not Just Analytics with a 4.5 vs 4 rating. BuzzSumo's main advantage: Most shared content analysis revealing viral patterns and top influencers in any niche. That said, Not Just Analytics may still be the better choice if Influencer marketers vetting creator accounts for fake followers before campaign investment.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try BuzzSumo Free Try Not Just Analytics

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