BuzzSumo

VS

Meltwater

Social Media Management Comparison

BuzzSumo vs Meltwater: Side-by-Side Comparison

BuzzSumo
Meltwater
Rating
★★★★★★★★★★
4.5/5
★★★★★★★★★★
4.1/5
Free Tier
No
No
Trial Days
30-day trial
None
Pricing
Content Creation at $199/month. PR & Comms at $299/month. Suite at $499/month. Free trial.
Enterprise pricing on request. Annual contracts typically starting around $6,000-$15,000/year.
Company
BuzzSumo
Meltwater
Founded
2013
2001
Best For
Content strategists researching what topics and formats perform best before creating content
PR and communications teams monitoring news coverage alongside social media mentions

Pros & Cons

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BuzzSumo

Analyzes which content gets most shares on any domain or topic
Influencer search identifies most-shared authors in any niche instantly
Content alerts notify when competitors publish new high-performing articles
Backlink tracking shows who is linking to competitor content pieces
Expensive plans starting at $199/month for full feature access
Data is weighted toward English-language Western social platforms

Meltwater

Editorial media monitoring covers 300,000+ news sources globally
PR workflow tools manage press release distribution and journalist contacts
Competitive intelligence benchmarks brand share of voice over time
Social analytics tie PR coverage to social media performance metrics
Pricing is enterprise-level and not disclosed publicly
Primarily a PR/media tool with social as secondary functionality

Use Case Analysis

Which is better for Social Analytics?

Both BuzzSumo and Meltwater support Social Analytics workflows. BuzzSumo has a slight edge with a 4.5 rating and Most shared content analysis revealing viral patterns and top influencers in any niche. If Social Analytics is your primary use case, BuzzSumo is the safer pick.

Which is better for Social Listening?

Both BuzzSumo and Meltwater support Social Listening workflows. BuzzSumo has a slight edge with a 4.5 rating and Most shared content analysis revealing viral patterns and top influencers in any niche. If Social Listening is your primary use case, BuzzSumo is the safer pick.

Which is better for Influencer Marketing?

Both BuzzSumo and Meltwater support Influencer Marketing workflows. BuzzSumo has a slight edge with a 4.5 rating and Most shared content analysis revealing viral patterns and top influencers in any niche. If Influencer Marketing is your primary use case, BuzzSumo is the safer pick.

Verdict

BuzzSumo edges out Meltwater with a 4.5 vs 4.1 rating. BuzzSumo's main advantage: Most shared content analysis revealing viral patterns and top influencers in any niche. That said, Meltwater may still be the better choice if PR and communications teams monitoring news coverage alongside social media mentions.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try BuzzSumo Free Get Meltwater

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