Agorapulse

VS

Metricool

Social Media Management Comparison

Agorapulse vs Metricool: Side-by-Side Comparison

Agorapulse
Metricool
Rating
★★★★★★★★★★
4.6/5
★★★★★★★★★★
4.5/5
Free Tier
Yes
Yes
Trial Days
30-day trial
None
Pricing
Free plan available (3 accounts). Standard at $49/month. Professional at $79/month (annual).
Free plan available (limited). Starter at $22/month. Advanced at $59/month. Team at $119/month (annual).
Company
Agorapulse
Metricool
Founded
2011
2015
Best For
Agencies and in-house teams needing ROI reporting tied to social media activity
Performance-focused marketers who need both paid ad and organic social data unified

Pros & Cons

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Agorapulse

Social inbox with automated labeling and CRM tagging by contact
ROI reporting ties social activity to revenue metrics
Competitor analysis tracks rival accounts' performance
Agency-friendly shared calendar and client reporting tools
Mid-range pricing with no meaningful free plan
TikTok and Pinterest support added later and less polished

Metricool

Single dashboard shows paid and organic performance side by side
SmartLinks creates a link in bio page with click tracking
Detailed competitor analysis reports for any public account
Best hashtag analytics among scheduling tools in its price range
Scheduling UI is less intuitive than Buffer or Later
Free tier limited to 1 brand with restricted data history

Use Case Analysis

Which is better for Social Scheduling?

Both Agorapulse and Metricool support Social Scheduling workflows. Agorapulse has a slight edge with a 4.6 rating and Social CRM capabilities with ROI measurement connecting social to business revenue. If Social Scheduling is your primary use case, Agorapulse is the safer pick.

Which is better for Social Analytics?

Both Agorapulse and Metricool support Social Analytics workflows. Agorapulse has a slight edge with a 4.6 rating and Social CRM capabilities with ROI measurement connecting social to business revenue. If Social Analytics is your primary use case, Agorapulse is the safer pick.

Which is better for Social Listening?

Both Agorapulse and Metricool support Social Listening workflows. Agorapulse has a slight edge with a 4.6 rating and Social CRM capabilities with ROI measurement connecting social to business revenue. If Social Listening is your primary use case, Agorapulse is the safer pick.

Verdict

Agorapulse edges out Metricool with a 4.6 vs 4.5 rating. Agorapulse's main advantage: Social CRM capabilities with ROI measurement connecting social to business revenue. That said, Metricool may still be the better choice if Performance-focused marketers who need both paid ad and organic social data unified.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try Agorapulse Free Try Metricool Free

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