Agorapulse

VS

Sprout Social

Social Media Management Comparison

Agorapulse vs Sprout Social: Side-by-Side Comparison

Agorapulse
Sprout Social
Rating
★★★★★★★★★★
4.6/5
★★★★★★★★★★
4.4/5
Free Tier
Yes
No
Trial Days
30-day trial
30-day trial
Pricing
Free plan available (3 accounts). Standard at $49/month. Professional at $79/month (annual).
Standard at $249/user/month. Professional at $399/user/month. Advanced at $499/user/month. Free trial.
Company
Agorapulse
Sprout Social
Founded
2011
2010
Best For
Agencies and in-house teams needing ROI reporting tied to social media activity
Enterprise teams needing deep analytics and social listening at scale

Pros & Cons

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Agorapulse

Social inbox with automated labeling and CRM tagging by contact
ROI reporting ties social activity to revenue metrics
Competitor analysis tracks rival accounts' performance
Agency-friendly shared calendar and client reporting tools
Mid-range pricing with no meaningful free plan
TikTok and Pinterest support added later and less polished

Sprout Social

Best-in-class analytics with presentation-ready reports
Smart Inbox unifies all network conversations in one view
Social listening powered by machine learning sentiment analysis
CRM features link social interactions to customer records
One of the most expensive platforms starting at $249/user/month
Steep learning curve for new social media managers

Use Case Analysis

Which is better for Social Scheduling?

Both Agorapulse and Sprout Social support Social Scheduling workflows. Agorapulse has a slight edge with a 4.6 rating and Social CRM capabilities with ROI measurement connecting social to business revenue. If Social Scheduling is your primary use case, Agorapulse is the safer pick.

Which is better for Social Analytics?

Both Agorapulse and Sprout Social support Social Analytics workflows. Agorapulse has a slight edge with a 4.6 rating and Social CRM capabilities with ROI measurement connecting social to business revenue. If Social Analytics is your primary use case, Agorapulse is the safer pick.

Which is better for Social Listening?

Both Agorapulse and Sprout Social support Social Listening workflows. Agorapulse has a slight edge with a 4.6 rating and Social CRM capabilities with ROI measurement connecting social to business revenue. If Social Listening is your primary use case, Agorapulse is the safer pick.

Which is better for Team Collaboration?

Both Agorapulse and Sprout Social support Team Collaboration workflows. Agorapulse has a slight edge with a 4.6 rating and Social CRM capabilities with ROI measurement connecting social to business revenue. If Team Collaboration is your primary use case, Agorapulse is the safer pick.

Verdict

Agorapulse edges out Sprout Social with a 4.6 vs 4.4 rating. Agorapulse's main advantage: Social CRM capabilities with ROI measurement connecting social to business revenue. That said, Sprout Social may still be the better choice if Enterprise teams needing deep analytics and social listening at scale.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try Agorapulse Free Try Sprout Free

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