100+ AI Writing Prompts and Templates for Every Content Type

How to Structure AI Prompts

Most people write prompts like they're texting a friend. "Write me a blog post about coffee." The AI gives you something generic and forgettable. The fix is simple: add structure.

Every strong prompt has four parts:

• Role - Who should the AI be? "You are an experienced barista and coffee blogger..."
• Context - What's the situation? "...writing for home coffee enthusiasts who just bought their first espresso machine."
• Task - What exactly do you need? "Write a 1,200-word beginner's guide to pulling a good espresso shot."
• Format - How should it be structured? "Use headers, include a step-by-step section, and end with 3 troubleshooting tips."

Templates save around 15 minutes per piece of content. That adds up fast if you're producing content regularly. Build a prompt library and you'll stop staring at blank screens.

Blog Post Prompts

These prompts work in ChatGPT, Claude, and Jasper. Replace the bracketed parts with your specifics.

Full Article Prompt

You are an expert [INDUSTRY] writer creating content for [TARGET AUDIENCE].

Write a [WORD COUNT]-word blog post titled "[YOUR TITLE HERE]."

Include:
- A hook opening paragraph (2-3 sentences)
- 4-6 H2 subheadings with 200-300 words each
- 1 practical example or case study
- A numbered list or step-by-step section
- A conclusion with a clear call to action

Tone: [casual/professional/conversational]. Avoid jargon. Write at an 8th-grade reading level.

Blog Outline Prompt

Create a detailed outline for a blog post about "[TOPIC]" targeting [AUDIENCE].

The post should rank for the keyword "[TARGET KEYWORD]." Include:
- 6-8 H2 sections with 2-3 bullet points each
- Suggested word count per section
- A recommended featured snippet answer (50 words max)
- 3-5 related keywords to include naturally

Introduction Rewrite Prompt

Rewrite this blog post introduction to be more engaging. Use a question, surprising stat, or bold claim as the hook. Keep it under 100 words. Don't use filler phrases like "In today's world" or "Have you ever wondered."

Original: [PASTE YOUR INTRO HERE]

Email Marketing Templates

Email prompts need one extra element: the relationship. Tell the AI what stage of the customer journey this email is for.

Cold Outreach Email

Write a cold email for [COMPANY NAME] reaching out to [TARGET ROLE] at [TYPE OF COMPANY].

Our offer: [BRIEF DESCRIPTION OF PRODUCT/SERVICE]
Their pain point: [THE PROBLEM WE SOLVE]
Our proof: [ONE SPECIFIC RESULT OR CASE STUDY]

Requirements:
- Subject line: 6 words or less, curiosity-driven
- Body: 4-5 sentences maximum
- One specific call to action (not "let me know if you're interested")
- No attachments mentioned
- No "I hope this email finds you well"

Welcome Email Sequence Prompt

Write a 3-email welcome sequence for new subscribers to [NEWSLETTER/PRODUCT NAME].

Email 1 (Day 0): Thank you + deliver the promised [LEAD MAGNET/WELCOME GIFT]. Set expectations for what they'll receive.
Email 2 (Day 2): Share the single most valuable piece of content in your library. Ask one question to learn about them.
Email 3 (Day 5): Introduce your paid product/service naturally. Frame it as a solution to a problem you've been discussing.

Tone: [BRAND VOICE - e.g., friendly and direct]. Each email: 150-200 words.

Cart Abandonment Email

Write a cart abandonment email for [PRODUCT NAME] (priced at [PRICE]).

Customer left during checkout 2 hours ago. They had [PRODUCT] in their cart.

Include:
- Subject line with their cart item referenced
- Acknowledge they got busy, not that they "forgot"
- 1-2 sentences about the key benefit they'd miss
- Optional: mention a time-limited offer (if we have one)
- Clear buy button CTA

Keep it under 100 words in the body.

Social Media Prompts

Social content needs to feel native to each platform. A LinkedIn post is not a Twitter thread is not an Instagram caption. Use platform-specific prompts.

LinkedIn Thought Leadership Post

Write a LinkedIn post sharing my perspective on [TOPIC/TREND].

My take: [YOUR OPINION IN 1-2 SENTENCES]
Supporting point 1: [EXAMPLE OR DATA]
Supporting point 2: [PERSONAL EXPERIENCE]
Contrarian element: [WHERE YOU DISAGREE WITH CONVENTIONAL WISDOM]

Format: Start with a bold 1-line hook. Use line breaks every 1-2 sentences. End with a question to drive comments. No hashtags in the body. 3 hashtags at the end max. 200-250 words total.

Twitter/X Thread Prompt

Write a Twitter thread about "[TOPIC]."

Thread structure:
- Tweet 1: Hook - make a surprising or counterintuitive claim (under 240 chars)
- Tweets 2-8: One insight per tweet, each standalone but building on the last
- Tweet 9: Summary of key takeaways
- Tweet 10: CTA - follow for more, or link to related content

Each tweet: under 240 characters. Plain language. No filler. Each tweet should make the reader want to click "next."

Instagram Caption Prompt

Write an Instagram caption for a [TYPE OF POST - e.g., product photo, behind-the-scenes, quote].

Context: [WHAT'S IN THE IMAGE OR WHAT WE'RE SHARING]
Brand voice: [E.G., "warm, relatable, slightly humorous"]
Goal: [ENGAGEMENT/CLICKS/SALES]

Include:
- Opening line that stops the scroll (no "So excited to share...")
- 2-3 sentences of substance
- Clear CTA ("link in bio," "save this for later," or a question)
- 10-15 relevant hashtags in a comment-style block at the end

Ad Copy Templates

Ad copy needs to earn attention fast. These prompts focus on concise, high-impact output.

Facebook/Meta Ad Copy

Write 3 variations of Facebook ad copy for [PRODUCT/SERVICE].

Target audience: [DESCRIBE AUDIENCE - age, interest, problem]
Key benefit: [THE #1 THING THAT MAKES THIS VALUABLE]
Offer: [WHAT WE'RE PROMOTING - discount, trial, feature]

For each variation:
- Primary text: 125 characters max (no truncation)
- Headline: 27 characters max
- Description: 27 characters max

Variation 1: Problem-solution angle
Variation 2: Social proof angle
Variation 3: Curiosity/question angle

Google Search Ad Prompt

Write Google Responsive Search Ad copy for [PRODUCT/SERVICE].

Target keyword: [MAIN KEYWORD]
Landing page focus: [WHAT THE PAGE OFFERS]
Unique selling point: [WHY CHOOSE US OVER COMPETITORS]

Provide:
- 15 headlines (30 chars max each)
- 4 descriptions (90 chars max each)
- Mix of benefit-focused, feature-focused, and CTA-focused variants
- Include the target keyword naturally in at least 3 headlines

Product Description Prompts

E-Commerce Product Description

Write a product description for [PRODUCT NAME].

Product details: [KEY SPECS AND FEATURES]
Target buyer: [WHO BUYS THIS AND WHY]
Key benefit: [THE MAIN PROBLEM THIS SOLVES]

Format:
- Opening hook: 1 sentence that speaks to the buyer's desire (not "introducing...")
- 3-4 bullet points with specific benefits (not just features)
- Closing sentence with a purchase trigger (urgency, social proof, or guarantee)
- Length: 100-150 words
- SEO keyword to include naturally: [TARGET KEYWORD]

SaaS Feature Description

Write a feature description for [FEATURE NAME] in [PRODUCT NAME].

What it does technically: [TECHNICAL EXPLANATION]
What the user actually cares about: [THE REAL BENEFIT]
Who uses it most: [USER TYPE]

Write two versions:
1. Homepage hero version: 1 headline + 1 sentence (20-25 words total)
2. Feature page version: 1 heading + 2-3 short paragraphs explaining the feature, who it's for, and how to use it (200 words)

SEO Content Prompts

SEO prompts need to balance search intent with reader satisfaction. Don't just stuff keywords - use these prompts to create content that actually answers questions.

Featured Snippet Optimization Prompt

Write a featured snippet answer for the query "[SEARCH QUERY]."

Requirements:
- 40-60 words exactly
- Direct answer in the first sentence
- If it's a "how to" query: use a numbered list of 3-5 steps
- If it's a "what is" query: define it simply, then give context
- If it's a "best" query: give the top answer with a brief reason why

This answer will go at the top of a longer article, before the main content.

FAQ Section Prompt

Generate 8 FAQ questions and answers for a page about [TOPIC].

Requirements:
- Questions should match real search queries (use natural language, not formal)
- Each answer: 2-4 sentences, direct and specific
- Include: basic questions beginners ask, comparison questions, and "is it worth it" questions
- Format as H3 question followed by paragraph answer
- SEO target keyword to include: [KEYWORD]

Meta Description Prompt

Write 3 meta descriptions for a page about "[PAGE TOPIC]."

Target keyword: [KEYWORD]
Page content summary: [WHAT THE PAGE COVERS IN 1-2 SENTENCES]

Requirements:
- Each: 140-160 characters exactly
- Include the target keyword near the beginning
- Active voice, present tense
- End with an implied or explicit CTA
- No clickbait - accurately represent the page content

Advanced Prompt Engineering

Once you've used basic prompts for a while, these techniques will take your output to the next level.

Chain-of-Thought Prompting

For complex writing tasks, tell the AI to reason before writing. Add: "Before you write, think through: who is reading this, what do they already know, and what's the one thing they need to walk away with. Then write the content."

This improves accuracy by around 25% on complex tasks, according to research on chain-of-thought prompting published in 2023.

Persona-Based Prompting

Give the AI a very specific persona. Not "write like a marketing expert" but "write like Ann Handley - conversational, uses personal examples, avoids corporate jargon, treats the reader as a smart adult." The more specific the persona, the more distinctive the voice.

Negative Constraints

Tell the AI what NOT to do. This is underused and powerful. Add to any prompt: "Do not use: em dashes, the word 'delve,' passive voice, or phrases like 'in today's fast-paced world.' Do not start sentences with 'It is important to note.'"

Iterative Refinement

The best content rarely comes from one prompt. Use a sequence:

1. Draft prompt - Get a rough version of the content.
2. Critique prompt - Ask the AI to critique its own output: "What are the 3 weakest parts of that piece and why?"
3. Revision prompt - "Now rewrite those sections based on the critique."
4. Human edit - Add your perspective, examples, and voice to make it yours.