Simple Analytics

VS

Wave

Business & Productivity Comparison

Simple Analytics vs Wave: Side-by-Side Comparison

Simple Analytics
Wave
Rating
★★★★★★★★★★
4.5/5
★★★★★★★★★★
4.4/5
Free Tier
No
Yes
Trial Days
14-day trial
None
Pricing
Starter at $9/month. Business at $19/month. Enterprise at $49/month (annual). Free trial.
Accounting completely free. Payments: 2.9% + $0.60 per transaction. Payroll from $20/month + $6/employee.
Company
Simple Analytics
Wave Financial
Founded
2018
2010
Best For
Developers and privacy advocates wanting the simplest possible analytics with zero personal data
Freelancers and very small businesses wanting professional accounting at absolutely zero cost

Pros & Cons

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Simple Analytics

No JavaScript required option uses a 1px image for minimal performance impact
100% of data visible without sampling on any traffic volume
GDPR-native design never collects personal data or fingerprints visitors
Tweet-length dashboard shows all metrics in one view instantly
Very limited event tracking for complex product analytics use cases
No funnel analysis or conversion tracking beyond goal events

Wave

Accounting and invoicing completely free with no monthly subscription fee
Unlimited income and expense tracking with bank account connections at zero cost
Payroll and payment processing available as affordable paid add-ons
Receipt scanning on mobile app captures expense documentation instantly
Customer support only available to payroll and payments customers, not free users
Less powerful reporting than QuickBooks or Xero for complex financial analysis

Use Case Analysis

Which is better for Data Analysis?

Both Simple Analytics and Wave support Data Analysis workflows. Simple Analytics has a slight edge with a 4.5 rating and No-JavaScript tracking option using image pixel for sites that block scripts entirely. If Data Analysis is your primary use case, Simple Analytics is the safer pick.

Which is better for Automation?

Both Simple Analytics and Wave support Automation workflows. Simple Analytics has a slight edge with a 4.5 rating and No-JavaScript tracking option using image pixel for sites that block scripts entirely. If Automation is your primary use case, Simple Analytics is the safer pick.

Which is better for Project Management?

Both Simple Analytics and Wave support Project Management workflows. Simple Analytics has a slight edge with a 4.5 rating and No-JavaScript tracking option using image pixel for sites that block scripts entirely. If Project Management is your primary use case, Simple Analytics is the safer pick.

Verdict

Simple Analytics edges out Wave with a 4.5 vs 4.4 rating. Simple Analytics's main advantage: No-JavaScript tracking option using image pixel for sites that block scripts entirely. That said, Wave may still be the better choice if Freelancers and very small businesses wanting professional accounting at absolutely zero cost.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try Simple Analytics Free Use Wave Free
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