Mention

VS

Sprout Social

Social Media Management Comparison

Mention vs Sprout Social: Side-by-Side Comparison

Mention
Sprout Social
Rating
★★★★★★★★★★
4.2/5
★★★★★★★★★★
4.4/5
Free Tier
Yes
No
Trial Days
14-day trial
30-day trial
Pricing
Free plan available (500 mentions/month). Solo at $41/month. Pro at $83/month (annual).
Standard at $249/user/month. Professional at $399/user/month. Advanced at $499/user/month. Free trial.
Company
Mention
Sprout Social
Founded
2012
2010
Best For
PR teams and brand managers monitoring media coverage and brand reputation online
Enterprise teams needing deep analytics and social listening at scale

Pros & Cons

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Mention

Real-time alerts when brand or keywords appear anywhere online
Source monitoring covers news sites, blogs, and social networks
Competitive intelligence tracks rivals' media coverage and sentiment
Share of voice metrics compare brand visibility vs competitors
Alert volume can be overwhelming without proper boolean filtering
Social scheduling features are limited compared to dedicated schedulers

Sprout Social

Best-in-class analytics with presentation-ready reports
Smart Inbox unifies all network conversations in one view
Social listening powered by machine learning sentiment analysis
CRM features link social interactions to customer records
One of the most expensive platforms starting at $249/user/month
Steep learning curve for new social media managers

Use Case Analysis

Which is better for Social Listening?

Both Mention and Sprout Social support Social Listening workflows. Sprout Social has a slight edge with a 4.4 rating and Most comprehensive analytics and CRM integration in social media management. If Social Listening is your primary use case, Sprout Social is the safer pick.

Which is better for Social Analytics?

Both Mention and Sprout Social support Social Analytics workflows. Sprout Social has a slight edge with a 4.4 rating and Most comprehensive analytics and CRM integration in social media management. If Social Analytics is your primary use case, Sprout Social is the safer pick.

Which is better for Social Scheduling?

Both Mention and Sprout Social support Social Scheduling workflows. Sprout Social has a slight edge with a 4.4 rating and Most comprehensive analytics and CRM integration in social media management. If Social Scheduling is your primary use case, Sprout Social is the safer pick.

Verdict

Sprout Social edges out Mention with a 4.4 vs 4.2 rating. Sprout Social's main advantage: Most comprehensive analytics and CRM integration in social media management. That said, Mention may still be the better choice if PR teams and brand managers monitoring media coverage and brand reputation online.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try Mention Free Try Sprout Free

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