Iconosquare

VS

Sprout Social

Social Media Management Comparison

Iconosquare vs Sprout Social: Side-by-Side Comparison

Iconosquare
Sprout Social
Rating
★★★★★★★★★★
4.3/5
★★★★★★★★★★
4.4/5
Free Tier
No
No
Trial Days
14-day trial
30-day trial
Pricing
Teams at $249/month (3 users). Advanced at $179/month. Pro at $59/month. Free trial.
Standard at $249/user/month. Professional at $399/user/month. Advanced at $499/user/month. Free trial.
Company
Iconosquare
Sprout Social
Founded
2011
2010
Best For
Instagram-focused brands needing granular performance data and competitor benchmarking
Enterprise teams needing deep analytics and social listening at scale

Pros & Cons

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Iconosquare

Most detailed Instagram and Facebook analytics available
Custom dashboard widgets let you build your own reporting view
Conversation management tool for replying to comments and DMs
Industry benchmarking compares your metrics against competitors
Primarily focused on Instagram and Facebook, limited Twitter/LinkedIn depth
No meaningful free plan, trial only

Sprout Social

Best-in-class analytics with presentation-ready reports
Smart Inbox unifies all network conversations in one view
Social listening powered by machine learning sentiment analysis
CRM features link social interactions to customer records
One of the most expensive platforms starting at $249/user/month
Steep learning curve for new social media managers

Use Case Analysis

Which is better for Social Analytics?

Both Iconosquare and Sprout Social support Social Analytics workflows. Sprout Social has a slight edge with a 4.4 rating and Most comprehensive analytics and CRM integration in social media management. If Social Analytics is your primary use case, Sprout Social is the safer pick.

Which is better for Social Scheduling?

Both Iconosquare and Sprout Social support Social Scheduling workflows. Sprout Social has a slight edge with a 4.4 rating and Most comprehensive analytics and CRM integration in social media management. If Social Scheduling is your primary use case, Sprout Social is the safer pick.

Which is better for Social Listening?

Both Iconosquare and Sprout Social support Social Listening workflows. Sprout Social has a slight edge with a 4.4 rating and Most comprehensive analytics and CRM integration in social media management. If Social Listening is your primary use case, Sprout Social is the safer pick.

Verdict

Sprout Social edges out Iconosquare with a 4.4 vs 4.3 rating. Sprout Social's main advantage: Most comprehensive analytics and CRM integration in social media management. That said, Iconosquare may still be the better choice if Instagram-focused brands needing granular performance data and competitor benchmarking.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try Iconosquare Free Try Sprout Free
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