Brandwatch

VS

Not Just Analytics

Social Media Management Comparison

Brandwatch vs Not Just Analytics: Side-by-Side Comparison

Brandwatch
Not Just Analytics
Rating
★★★★★★★★★★
4.4/5
★★★★★★★★★★
4/5
Free Tier
No
Yes
Trial Days
None
None
Pricing
Enterprise pricing on request. Consumer Research and Social Media Management plans available. No public pricing.
Free basic access. Pro plans available starting from $29/month.
Company
Brandwatch
Not Just Analytics
Founded
2007
2019
Best For
Enterprise brands and research teams conducting large-scale social listening
Influencer marketers vetting creator accounts for fake followers before campaign investment

Pros & Cons

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Brandwatch

Processes 500 million+ daily conversations across social and web
AI-powered sentiment analysis in 50+ languages
Consumer research suite uncovers emerging trends before competitors
Historical data access going back years for trend analysis
Enterprise pricing puts it out of reach for most small businesses
Requires dedicated training time to use advanced features

Not Just Analytics

Free Instagram analytics with engagement rate benchmarks by follower tier
Audience quality score identifies fake or inactive followers in an account
Content analysis shows best performing post types and optimal posting times
Accessible without providing Instagram login credentials for security
Instagram-only with no analytics for other social platforms
Free tier limitations restrict depth of historical data analysis

Use Case Analysis

Which is better for Social Listening?

Both Brandwatch and Not Just Analytics support Social Listening workflows. Brandwatch has a slight edge with a 4.4 rating and Most comprehensive social intelligence platform processing web-scale conversation data. If Social Listening is your primary use case, Brandwatch is the safer pick.

Which is better for Social Analytics?

Both Brandwatch and Not Just Analytics support Social Analytics workflows. Brandwatch has a slight edge with a 4.4 rating and Most comprehensive social intelligence platform processing web-scale conversation data. If Social Analytics is your primary use case, Brandwatch is the safer pick.

Which is better for Influencer Marketing?

Both Brandwatch and Not Just Analytics support Influencer Marketing workflows. Brandwatch has a slight edge with a 4.4 rating and Most comprehensive social intelligence platform processing web-scale conversation data. If Influencer Marketing is your primary use case, Brandwatch is the safer pick.

Verdict

Brandwatch edges out Not Just Analytics with a 4.4 vs 4 rating. Brandwatch's main advantage: Most comprehensive social intelligence platform processing web-scale conversation data. That said, Not Just Analytics may still be the better choice if Influencer marketers vetting creator accounts for fake followers before campaign investment.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Get Brandwatch Try Not Just Analytics

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