Brandwatch

VS

Meltwater

Social Media Management Comparison

Brandwatch vs Meltwater: Side-by-Side Comparison

Brandwatch
Meltwater
Rating
★★★★★★★★★★
4.4/5
★★★★★★★★★★
4.1/5
Free Tier
No
No
Trial Days
None
None
Pricing
Enterprise pricing on request. Consumer Research and Social Media Management plans available. No public pricing.
Enterprise pricing on request. Annual contracts typically starting around $6,000-$15,000/year.
Company
Brandwatch
Meltwater
Founded
2007
2001
Best For
Enterprise brands and research teams conducting large-scale social listening
PR and communications teams monitoring news coverage alongside social media mentions

Pros & Cons

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Brandwatch

Processes 500 million+ daily conversations across social and web
AI-powered sentiment analysis in 50+ languages
Consumer research suite uncovers emerging trends before competitors
Historical data access going back years for trend analysis
Enterprise pricing puts it out of reach for most small businesses
Requires dedicated training time to use advanced features

Meltwater

Editorial media monitoring covers 300,000+ news sources globally
PR workflow tools manage press release distribution and journalist contacts
Competitive intelligence benchmarks brand share of voice over time
Social analytics tie PR coverage to social media performance metrics
Pricing is enterprise-level and not disclosed publicly
Primarily a PR/media tool with social as secondary functionality

Use Case Analysis

Which is better for Social Listening?

Both Brandwatch and Meltwater support Social Listening workflows. Brandwatch has a slight edge with a 4.4 rating and Most comprehensive social intelligence platform processing web-scale conversation data. If Social Listening is your primary use case, Brandwatch is the safer pick.

Which is better for Social Analytics?

Both Brandwatch and Meltwater support Social Analytics workflows. Brandwatch has a slight edge with a 4.4 rating and Most comprehensive social intelligence platform processing web-scale conversation data. If Social Analytics is your primary use case, Brandwatch is the safer pick.

Which is better for Influencer Marketing?

Both Brandwatch and Meltwater support Influencer Marketing workflows. Brandwatch has a slight edge with a 4.4 rating and Most comprehensive social intelligence platform processing web-scale conversation data. If Influencer Marketing is your primary use case, Brandwatch is the safer pick.

Verdict

Brandwatch edges out Meltwater with a 4.4 vs 4.1 rating. Brandwatch's main advantage: Most comprehensive social intelligence platform processing web-scale conversation data. That said, Meltwater may still be the better choice if PR and communications teams monitoring news coverage alongside social media mentions.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Get Brandwatch Get Meltwater

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