AuthorityLabs

VS

Metricool

Social Media Management Comparison

AuthorityLabs vs Metricool: Side-by-Side Comparison

AuthorityLabs
Metricool
Rating
★★★★★★★★★★
3.9/5
★★★★★★★★★★
4.5/5
Free Tier
No
Yes
Trial Days
30-day trial
None
Pricing
Plus at $99/month. Pro at $225/month. Agency at $450/month. Free 30-day trial.
Free plan available (limited). Starter at $22/month. Advanced at $59/month. Team at $119/month (annual).
Company
AuthorityLabs
Metricool
Founded
2009
2015
Best For
SEO agencies tracking local search rankings for multiple clients across precise geographic areas
Performance-focused marketers who need both paid ad and organic social data unified

Pros & Cons

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AuthorityLabs

Tracks daily keyword rankings across Google, Yahoo, and Bing automatically
Local rank tracking monitors positions by city, ZIP code, and device type
Competitor rank tracking shows gap between your rankings and rivals
White-label reports exportable for agency client delivery
Rank tracking only tool with no broader SEO audit or backlink features
Interface design feels dated compared to modern SEO tools

Metricool

Single dashboard shows paid and organic performance side by side
SmartLinks creates a link in bio page with click tracking
Detailed competitor analysis reports for any public account
Best hashtag analytics among scheduling tools in its price range
Scheduling UI is less intuitive than Buffer or Later
Free tier limited to 1 brand with restricted data history

Use Case Analysis

Which is better for Social Analytics?

Both AuthorityLabs and Metricool support Social Analytics workflows. Metricool has a slight edge with a 4.5 rating and Unified paid-and-organic analytics dashboard with best-in-class hashtag research. If Social Analytics is your primary use case, Metricool is the safer pick.

Which is better for Social Listening?

Both AuthorityLabs and Metricool support Social Listening workflows. Metricool has a slight edge with a 4.5 rating and Unified paid-and-organic analytics dashboard with best-in-class hashtag research. If Social Listening is your primary use case, Metricool is the safer pick.

Which is better for Social Scheduling?

Both AuthorityLabs and Metricool support Social Scheduling workflows. Metricool has a slight edge with a 4.5 rating and Unified paid-and-organic analytics dashboard with best-in-class hashtag research. If Social Scheduling is your primary use case, Metricool is the safer pick.

Verdict

Metricool edges out AuthorityLabs with a 4.5 vs 3.9 rating. Metricool's main advantage: Unified paid-and-organic analytics dashboard with best-in-class hashtag research. That said, AuthorityLabs may still be the better choice if SEO agencies tracking local search rankings for multiple clients across precise geographic areas.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try AuthorityLabs Free Try Metricool Free
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