ActiveCampaign

VS

GetResponse

Business & Productivity Comparison

ActiveCampaign vs GetResponse: Side-by-Side Comparison

ActiveCampaign
GetResponse
Rating
★★★★★★★★★★
4.6/5
★★★★★★★★★★
4.2/5
Free Tier
No
Yes
Trial Days
14-day trial
30-day trial
Pricing
Starter at $15/month. Plus at $49/month. Professional at $79/month. Enterprise available (annual).
Free plan available (500 contacts). Email Marketing at $15.58/month. Marketing Automation at $48.38/month (annual).
Company
ActiveCampaign
GetResponse
Founded
2003
1998
Best For
Marketing teams wanting sophisticated behavioral automation tied to CRM and sales pipeline
Marketers running webinar-based lead generation alongside email automation in one platform

Pros & Cons

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ActiveCampaign

Most powerful email automation with 850+ pre-built recipe automations to start
CRM with deals pipeline integrates sales into email marketing workflows
Site tracking triggers emails based on specific website pages visited by contacts
Best deliverability rates among marketing automation platforms
Learning curve is steeper than simpler tools for new email marketers
Pricing increases significantly once contact list exceeds 10,000 subscribers

GetResponse

All-in-one marketing including email, landing pages, webinars, and paid ads
Webinar hosting for up to 1,000 attendees included in mid-tier plans
Conversion funnel builder creates complete lead generation workflows visually
AI email generator creates entire campaigns from a topic in seconds
Jack-of-all-trades approach means individual features lag specialists in each area
Deliverability rates average compared to specialists like ActiveCampaign

Use Case Analysis

Which is better for Email Marketing?

Both ActiveCampaign and GetResponse support Email Marketing workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Email Marketing is your primary use case, ActiveCampaign is the safer pick.

Which is better for Automation?

Both ActiveCampaign and GetResponse support Automation workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Automation is your primary use case, ActiveCampaign is the safer pick.

Which is better for Crm?

Both ActiveCampaign and GetResponse support Crm workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Crm is your primary use case, ActiveCampaign is the safer pick.

Verdict

ActiveCampaign edges out GetResponse with a 4.6 vs 4.2 rating. ActiveCampaign's main advantage: Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. That said, GetResponse may still be the better choice if Marketers running webinar-based lead generation alongside email automation in one platform.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try ActiveCampaign Free Try GetResponse Free

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