ActiveCampaign

VS

Constant Contact

Business & Productivity Comparison

ActiveCampaign vs Constant Contact: Side-by-Side Comparison

ActiveCampaign
Constant Contact
Rating
★★★★★★★★★★
4.6/5
★★★★★★★★★★
4/5
Free Tier
No
No
Trial Days
14-day trial
60-day trial
Pricing
Starter at $15/month. Plus at $49/month. Professional at $79/month. Enterprise available (annual).
Lite at $12/month. Standard at $35/month. Premium at $80/month (based on 500 contacts, annual).
Company
ActiveCampaign
Constant Contact
Founded
2003
1995
Best For
Marketing teams wanting sophisticated behavioral automation tied to CRM and sales pipeline
Small businesses and nonprofits running events alongside email marketing campaigns

Pros & Cons

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ActiveCampaign

Most powerful email automation with 850+ pre-built recipe automations to start
CRM with deals pipeline integrates sales into email marketing workflows
Site tracking triggers emails based on specific website pages visited by contacts
Best deliverability rates among marketing automation platforms
Learning curve is steeper than simpler tools for new email marketers
Pricing increases significantly once contact list exceeds 10,000 subscribers

Constant Contact

Event management tools coordinate registrations alongside email marketing campaigns
Social posting and ads management built in alongside email for multichannel
Excellent customer support with phone assistance on all paid plans
Drag-and-drop editor with accessibility compliance for professional emails
Pricing higher than competitors like Brevo for equivalent contact volumes
Automation features less sophisticated than ActiveCampaign or Klaviyo

Use Case Analysis

Which is better for Email Marketing?

Both ActiveCampaign and Constant Contact support Email Marketing workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Email Marketing is your primary use case, ActiveCampaign is the safer pick.

Which is better for Automation?

Both ActiveCampaign and Constant Contact support Automation workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Automation is your primary use case, ActiveCampaign is the safer pick.

Which is better for Crm?

Both ActiveCampaign and Constant Contact support Crm workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Crm is your primary use case, ActiveCampaign is the safer pick.

Verdict

ActiveCampaign edges out Constant Contact with a 4.6 vs 4 rating. ActiveCampaign's main advantage: Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. That said, Constant Contact may still be the better choice if Small businesses and nonprofits running events alongside email marketing campaigns.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try ActiveCampaign Free Try Constant Contact Free

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