ActiveCampaign

VS

Close CRM

Business & Productivity Comparison

ActiveCampaign vs Close CRM: Side-by-Side Comparison

ActiveCampaign
Close CRM
Rating
★★★★★★★★★★
4.6/5
★★★★★★★★★★
4.6/5
Free Tier
No
No
Trial Days
14-day trial
14-day trial
Pricing
Starter at $15/month. Plus at $49/month. Professional at $79/month. Enterprise available (annual).
Startup at $49/month. Professional at $299/month. Enterprise at $699/month. Free trial.
Company
ActiveCampaign
Close
Founded
2003
2013
Best For
Marketing teams wanting sophisticated behavioral automation tied to CRM and sales pipeline
Inside sales teams doing high-volume outbound calling and email sequences at speed

Pros & Cons

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ActiveCampaign

Most powerful email automation with 850+ pre-built recipe automations to start
CRM with deals pipeline integrates sales into email marketing workflows
Site tracking triggers emails based on specific website pages visited by contacts
Best deliverability rates among marketing automation platforms
Learning curve is steeper than simpler tools for new email marketers
Pricing increases significantly once contact list exceeds 10,000 subscribers

Close CRM

Built-in calling with power dialer enables high-volume outbound sales teams
Email sequences with reply detection pause automation when prospects respond
Smart Views create dynamic filtered contact lists for targeting segments
Best CRM specifically designed for inside and remote sales teams
Less suitable for field sales or account management use cases
Limited marketing automation compared to HubSpot or Salesforce

Use Case Analysis

Which is better for Email Marketing?

Both ActiveCampaign and Close CRM support Email Marketing workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Email Marketing is your primary use case, ActiveCampaign is the safer pick.

Which is better for Automation?

Both ActiveCampaign and Close CRM support Automation workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Automation is your primary use case, ActiveCampaign is the safer pick.

Which is better for Crm?

Both ActiveCampaign and Close CRM support Crm workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Crm is your primary use case, ActiveCampaign is the safer pick.

Verdict

ActiveCampaign edges out Close CRM with a 4.6 vs 4.6 rating. ActiveCampaign's main advantage: Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. That said, Close CRM may still be the better choice if Inside sales teams doing high-volume outbound calling and email sequences at speed.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try ActiveCampaign Free Try Close Free

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