ActiveCampaign

VS

Campaign Monitor

Business & Productivity Comparison

ActiveCampaign vs Campaign Monitor: Side-by-Side Comparison

ActiveCampaign
Campaign Monitor
Rating
★★★★★★★★★★
4.6/5
★★★★★★★★★★
4.1/5
Free Tier
No
No
Trial Days
14-day trial
None
Pricing
Starter at $15/month. Plus at $49/month. Professional at $79/month. Enterprise available (annual).
Lite at $9/month. Essentials at $29/month. Premier at $149/month (up to 500 contacts, annual).
Company
ActiveCampaign
Campaign Monitor
Founded
2003
2004
Best For
Marketing teams wanting sophisticated behavioral automation tied to CRM and sales pipeline
Email marketing agencies managing multiple client campaigns with individual send time optimization

Pros & Cons

200 Jobs AI Will Replace
FREE REPORT

200 Jobs AI Will Replace

Is yours on the list? 52% of workers are already worried. Find out where your career stands before it's too late.

We respect your privacy. Unsubscribe anytime.

ActiveCampaign

Most powerful email automation with 850+ pre-built recipe automations to start
CRM with deals pipeline integrates sales into email marketing workflows
Site tracking triggers emails based on specific website pages visited by contacts
Best deliverability rates among marketing automation platforms
Learning curve is steeper than simpler tools for new email marketers
Pricing increases significantly once contact list exceeds 10,000 subscribers

Campaign Monitor

Visual journey designer creates automated email sequences with split testing
Agency-friendly multi-client account management with sub-account billing
Send time optimization AI automatically delivers each email at best individual time
Advanced segmentation by behavior, demographics, and purchase history
Pricing significantly higher than alternatives for equivalent feature access
Template library smaller than Mailchimp despite similar price point

Use Case Analysis

Which is better for Email Marketing?

Both ActiveCampaign and Campaign Monitor support Email Marketing workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Email Marketing is your primary use case, ActiveCampaign is the safer pick.

Which is better for Automation?

Both ActiveCampaign and Campaign Monitor support Automation workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Automation is your primary use case, ActiveCampaign is the safer pick.

Which is better for Crm?

Both ActiveCampaign and Campaign Monitor support Crm workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Crm is your primary use case, ActiveCampaign is the safer pick.

Verdict

ActiveCampaign edges out Campaign Monitor with a 4.6 vs 4.1 rating. ActiveCampaign's main advantage: Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. That said, Campaign Monitor may still be the better choice if Email marketing agencies managing multiple client campaigns with individual send time optimization.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try ActiveCampaign Free Try Campaign Monitor Free

Related Comparisons

ActiveCampaign vs Acuity Scheduling ActiveCampaign vs Vidyard ActiveCampaign vs Typeform ActiveCampaign vs Jotform
200 Jobs AI Will Replace - Is yours on the list? 52% of workers are already worried. Find out where your career stands before it's too late.