ActiveCampaign

VS

Brevo

Business & Productivity Comparison

ActiveCampaign vs Brevo: Side-by-Side Comparison

ActiveCampaign
Brevo
Rating
★★★★★★★★★★
4.6/5
★★★★★★★★★★
4.5/5
Free Tier
No
Yes
Trial Days
14-day trial
None
Pricing
Starter at $15/month. Plus at $49/month. Professional at $79/month. Enterprise available (annual).
Free plan available (300 emails/day). Starter at $25/month. Business at $65/month. Enterprise available.
Company
ActiveCampaign
Brevo
Founded
2003
2012
Best For
Marketing teams wanting sophisticated behavioral automation tied to CRM and sales pipeline
Businesses with large contact lists needing transactional email and marketing in one affordable platform

Pros & Cons

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ActiveCampaign

Most powerful email automation with 850+ pre-built recipe automations to start
CRM with deals pipeline integrates sales into email marketing workflows
Site tracking triggers emails based on specific website pages visited by contacts
Best deliverability rates among marketing automation platforms
Learning curve is steeper than simpler tools for new email marketers
Pricing increases significantly once contact list exceeds 10,000 subscribers

Brevo

Pricing based on emails sent not contacts stored, keeps costs low for large lists
Transactional email and SMS fully integrated alongside marketing campaigns
Free plan includes 300 emails per day with unlimited contacts stored
WhatsApp marketing campaigns included alongside email and SMS
Email template editor less polished than Mailchimp or Klaviyo
Some advanced automation features require paid plans to unlock

Use Case Analysis

Which is better for Email Marketing?

Both ActiveCampaign and Brevo support Email Marketing workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Email Marketing is your primary use case, ActiveCampaign is the safer pick.

Which is better for Automation?

Both ActiveCampaign and Brevo support Automation workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Automation is your primary use case, ActiveCampaign is the safer pick.

Which is better for Crm?

Both ActiveCampaign and Brevo support Crm workflows. ActiveCampaign has a slight edge with a 4.6 rating and Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. If Crm is your primary use case, ActiveCampaign is the safer pick.

Verdict

ActiveCampaign edges out Brevo with a 4.6 vs 4.5 rating. ActiveCampaign's main advantage: Most powerful automation platform with 850 pre-built recipes and industry-leading deliverability. That said, Brevo may still be the better choice if Businesses with large contact lists needing transactional email and marketing in one affordable platform.

Try Them Yourself

The best way to choose is to trial both. See full details on each:

Try ActiveCampaign Free Try Brevo Free

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