Best Social Media Management for Social Listening

Choosing the right Social Media Management tool for social listening can be the difference between a smooth workflow and constant frustration. We evaluated 20 tools across pricing, features, and real-world performance to bring you this ranked list.

Top 20 Social Media Management Tools for Social Listening

#1

Agorapulse

★★★★★★★★★★
4.6/5  • Free Tier

Social CRM capabilities with ROI measurement connecting social to business revenue

Social inbox with automated labeling and CRM tagging by contact
ROI reporting ties social activity to revenue metrics

Free plan available (3 accounts). Standard at $49/month. Professional at $79/month (annual).

#2

Metricool

★★★★★★★★★★
4.5/5  • Free Tier

Unified paid-and-organic analytics dashboard with best-in-class hashtag research

Single dashboard shows paid and organic performance side by side
SmartLinks creates a link in bio page with click tracking

Free plan available (limited). Starter at $22/month. Advanced at $59/month. Team at $119/month (annual).

#3

Brand24

★★★★★★★★★★
4.5/5  • 14-Day Trial

Most affordable professional social listening with AI sentiment and influencer scoring

Affordable pricing starting at $79/month vs enterprise competitors
Sentiment analysis powered by AI with topic categorization

Individual at $149/month. Team at $199/month. Pro at $299/month. Enterprise at $499/month. Free trial.

#4

BuzzSumo

★★★★★★★★★★
4.5/5  • 30-Day Trial

Most shared content analysis revealing viral patterns and top influencers in any niche

Analyzes which content gets most shares on any domain or topic
Influencer search identifies most-shared authors in any niche instantly

Content Creation at $199/month. PR & Comms at $299/month. Suite at $499/month. Free trial.

#5

HypeAuditor

★★★★★★★★★★
4.5/5  • Free Tier

Most comprehensive influencer fraud detection with AI analyzing 137 million creator accounts

Fraud detection AI analyzes follower quality across Instagram, YouTube, and TikTok
Market reports benchmark influencer performance by niche and geography

Free report available (1 free audit/day). Plans from $399/month. Enterprise on request.

#6

Modash

★★★★★★★★★★
4.5/5  • 14-Day Trial

Largest influencer database at 250 million profiles with most precise audience demographic filters

Database of 250 million influencer profiles across Instagram, YouTube, and TikTok
Filter by audience demographics including age, gender, and country precisely

Essentials at $199/month. Performance at $299/month. Scale at $599/month. Free trial.

#7

Sprout Social

★★★★★★★★★★
4.4/5  • 30-Day Trial

Most comprehensive analytics and CRM integration in social media management

Best-in-class analytics with presentation-ready reports
Smart Inbox unifies all network conversations in one view

Standard at $249/user/month. Professional at $399/user/month. Advanced at $499/user/month. Free trial.

#8

Brandwatch

★★★★★★★★★★
4.4/5

Most comprehensive social intelligence platform processing web-scale conversation data

Processes 500 million+ daily conversations across social and web
AI-powered sentiment analysis in 50+ languages

Enterprise pricing on request. Consumer Research and Social Media Management plans available. No public pricing.

#9

Talkwalker

★★★★★★★★★★
4.4/5

Only listening platform with logo recognition AI detecting brand in untagged images

Visual recognition AI detects brand logos in images without text mention
Blue Silk AI analyzes billions of data points for trend prediction

Enterprise pricing on request. Listen, Analyze, Business, and Premium tiers available.

#10

Shield Analytics

★★★★★★★★★★
4.4/5  • 10-Day Trial

Only dedicated LinkedIn analytics platform revealing data LinkedIn hides in its native dashboard

Most detailed LinkedIn analytics not available in LinkedIn's native dashboard
Tracks post impressions, engagement rate, and follower demographics over time

Basic at $8/month. Professional at $18/month. Team pricing available. Free trial.

#11

Iconosquare

★★★★★★★★★★
4.3/5  • 14-Day Trial

Deepest Instagram analytics platform with industry benchmarking and custom dashboards

Most detailed Instagram and Facebook analytics available
Custom dashboard widgets let you build your own reporting view

Teams at $249/month (3 users). Advanced at $179/month. Pro at $59/month. Free trial.

#12

Sprinklr

★★★★★★★★★★
4.3/5  • 30-Day Trial

Only platform unifying social management, advertising, and customer care in one suite

Unified platform covering social, ads, customer service, and research
AI moderates millions of social conversations and routes by topic

Self-serve plans from $299/month. Enterprise pricing on request. Free trial available.

#13

Pocket

★★★★★★★★★★
4.3/5  • Free Tier

Universal save-to-read-later functionality integrated with social scheduling tools

Save articles from any browser or app for reading and sharing later
Offline reading mode works without internet connection on mobile

Free plan available. Pocket Premium at $4.99/month or $44.99/year.

#14

Mention

★★★★★★★★★★
4.2/5  • Free Tier

Real-time brand monitoring across news, blogs, and social with share-of-voice tracking

Real-time alerts when brand or keywords appear anywhere online
Source monitoring covers news sites, blogs, and social networks

Free plan available (500 mentions/month). Solo at $41/month. Pro at $83/month (annual).

#15

Awario

★★★★★★★★★★
4.2/5  • 7-Day Trial

Leads monitoring feature identifies sales opportunities from brand mention context

Boolean search enables precise mention monitoring with advanced filters
Leads feature identifies people asking for product recommendations to target

Starter at $39/month. Pro at $119/month. Enterprise at $399/month. Free trial.

#16

Meltwater

★★★★★★★★★★
4.1/5

Combined editorial news monitoring and social listening for unified PR and social intelligence

Editorial media monitoring covers 300,000+ news sources globally
PR workflow tools manage press release distribution and journalist contacts

Enterprise pricing on request. Annual contracts typically starting around $6,000-$15,000/year.

#17

Khoros

★★★★★★★★★★
4.1/5

Only platform combining brand community building with social marketing and care at enterprise scale

Community platform builds owned branded communities with gamification
Care product handles social customer service at enterprise scale

Enterprise pricing on request. Custom contracts based on scale and modules.

#18

Social Blade

★★★★★★★★★★
4.1/5  • Free Tier

Free public analytics for any creator account showing growth trends and future predictions

Free access to YouTube, Twitch, Instagram, and Twitter growth statistics
Predicted future subscriber and view counts based on historical growth patterns

Free basic access. Pro at $3.99/month. Premium at $9.99/month. API plans available.

#19

Not Just Analytics

★★★★★★★★★★
4/5  • Free Tier

Free Instagram analytics with audience quality scoring to detect fake followers

Free Instagram analytics with engagement rate benchmarks by follower tier
Audience quality score identifies fake or inactive followers in an account

Free basic access. Pro plans available starting from $29/month.

#20

AuthorityLabs

★★★★★★★★★★
3.9/5  • 30-Day Trial

Dedicated rank tracker with most granular local position tracking by ZIP code and device

Tracks daily keyword rankings across Google, Yahoo, and Bing automatically
Local rank tracking monitors positions by city, ZIP code, and device type

Plus at $99/month. Pro at $225/month. Agency at $450/month. Free 30-day trial.

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